CIW Social Media Strategist - Course Description

Social Media Strategist

Social Media Strategist is the third course in the CIW Web And Mobile Design series. This course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions.

This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.


Introduction to Social Media

Social Media Introduction
What Is Social Media?
Social Media Foundation Technologies
Social Media Communication Methods
Social Media Consumers
Types of Social Media
Mobile Social Media
Social Media Engagement
Introduction to Social Media Tools

Using Social Media in Business

Embracing Social Media
Business Adoption of Social Media
Organizational Goals for Social Media
Social Media Job Roles
Social Media Impact on Business
Boosting Brand Recognition
Advantages of Social Media in Business

Developing a Social Media Strategy

Social Media Strategies
Listening and Analyzing
Analyzing Market Segments
Targeting the Audience
Using a SWOT to Analyze a Social Media Plan

Creating a Social Media Campaign

What Is a Social Media Campaign?
Planning a Social Media Campaign
Campaign Project Management
Planning a Campaign
Campaign Strategies and Tactics
Developing Social Media Content
Curating Content

Social Media Platforms

Platform Selection
Choosing the Appropriate Platform
Media Sharing
Industry or Niche Platforms
Social Media Communities
Gaining an Advantage from Social Media Trends

Presentations and Business Blogs

Social Presentations
Planning a Presentation
Developing Presentations
Promoting Your Presentations
Delivering Presentations
Presentation Follow-up and Analysis
Presentation Technologies
Business Blogs

Risks, Reputation, and Crisis Response

Social Media Risks
Assessing Risks
Risk Management Strategy
Social Media Policies
Managing Social Media Data
Legal and Regulatory Compliance
Reputation Management

Social Media Advertising

Social Media Advertising
Advertising on Facebook
Advertising on Instagram
Advertising on Twitter
Advertising on LinkedIn
Advertising on Google Platforms
Advertising on Pinterest
Selecting the Best Advertising Platform
Social Media Advertising Best Practices

Social Media Metrics and Analytics

Social Media and Big Data
Social media mining
Social Media ROI and Metrics
Tools for tracking metrics
Reports and Optimization
Social Media Reports
Social Media Optimization (SMO)

Target Audience

Individuals preparing to enter or continue in the workforce fields of Web site development and design can benefit from the CIW Social Media Strategist course and/or certification:

  • High school students
  • College students
  • Technical/trade school students

Professionals working in Web site development, design and marketing fields for any industry can benefit from the CIW Social Media Strategist course and/or certification:

  • Social Media Director and Managers
  • Social Media Strategist and Analysts
  • Project manager/coordinator
  • Web marketing professionals
  • Mobile application developers
  • Creative directors
  • Advertising professionals
  • Entrepreneurs

Job Responsibilities

Understand the common core of Internet knowledge, and apply the foundation skills required for further specialization.


The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Internet Business Associate course, the CIW Site Development Associate course, the CIW Advanced HTML5 & CSS3 Specialist course and the CIW User Interface Designer course, or equivalent knowledge.

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